Audible beta tests podcast ads tool
Audible.com shown its new podcasting service, Wordcast, in the Portable Media Expo in Ontario, California between November 11-12.
Presently in development, the service is made to put ads into podcasts, check audiences and secure transactions. Later on it will likewise have the ability to track ad impressions.
Advertisers need figures
The organization believes that for podcasters to really attract advertisers, they should be in a position to offer individually-collated statistics to warrant advertising spend. Wordcast uses Audible’s proprietary TrueListener Audience Measurement system to furnish such figures.
Wordcast also provides dynamic ad insertion and file set up technology, so podcasters will keep their content as well as their ads separate once they build their transmissions. Fraxel treatments may also insert ads in archive content, Audible implies.
Toward subscription-based transmissions
The service also provides podcasters an chance to construct subscription-based shows, Audible stated: “Produce a genuine subscription business using Audible’s proven content protection and e-commerce technology,” the organization reveals online.
The organization will host content on its servers and provide 24-hour customer care through its service, that also supplies a podcast directory, providing you with use of a previously qualified base of downloadable audio consumers.
Cnet News.com states: “Audible charges you podcasters 5 cents per listener download because of its expanded service, including measurement of usage, . 5 cent more per download when the podcaster is fine with having Audible insert an advertisement.Inch