Apple goes to college

Apple goes to college

Apple goes to college
January 02
08:18 2014

Apple goes to college

Apple seems set to rebound on US campuses, with a higher-than-industry-average market share.

A recent report confirmed that at Princeton University in the US, 45 per cent of new computers sold to students this year were Macs, up from 38 per cent last year.

Kenneth Green, founding director of the Campus Computing Project, told Inside Higher Ed magazine: “Apple has tried to position itself as the hot box again.”

Eric Weil, managing partner of Student Monitor, agrees, pointing out that Apple’s move to become the number two supplier in US higher education colleges is critical.

The report cites a survey across 1,200 students at 100 colleges, which confirmed Apple is the number two favourite computer brand for US students: 13 per cent of students planning to buy a computer in the next year will buy a Mac, the survey says.

In notebooks, that percentage rises to 21 per cent – a clear second-place behind Dell’s 41 per cent.

The report seems to confirm that Apple is back at US colleges, with students seeing Macs (and iPods) as ‘cool’ once again.

You can read the report here.

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